Arthurs Marketing Coup.

Arthurs Marketing Coup.
Celebrating 250 years of brewing Guinness from Dublin, Diageo garnered the ultimate marketing coup yesterday. Gigs, toasts to “Martha”, leader advertising and various “events” marked the 250th anniversary of the signing of a 9,000 year lease by the man himself using one hundred quid that he got as a legacy from his Godfather. Mario Puzo himself couldn’t have dreamed up the dynasty that arose from those beginnings. It’s notable that he switched to brewing porter in subsequent years rather than the original Ale which he had started manufacturing in Leixlip in 1750. Otherwise we could all be toasting the anniversary with a pint of Smithwicks – perish the thought!

Anyway, the brilliance that is Guinness marketing down the years continues – and hats off to the current team who have almost certainly engineered the biggest marketing cut through of the current year.