Directory is always a great resource site for investigating the best in direct marketing across the world. This quarter, the following campaign for a homeless charity in Sweden stands out for using direct mail in an innovative way.
Christmas is always a time when charities are in fierce competition for share of mind and donations. The mailing succeeds by evoking the end recipient’s senses, forcing them to imagine the experience of being out in the wet and the cold, just like the mailing (and ultimately a homeless person). The end result is simple but hard-hitting creative.
http://directnewideas.com/index.php/2009/07/09/the-homeless-letter?sw=
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment