Sky + has revolutionised our lives. No longer do we have to sit through all those pesky Television programmes until we get to the glories of the ad break. Admittedly most of what we see are repeats, but when we get to see something new, well, it just makes it worth while, doesn’t it?
This is happening all around the country, but in reverse. People are skipping over the adverts to watch some TV show or other. So most adverts are now seen in triple speed but, there is one ad that everyone, even people with Sky+, watch. The stings.
Bookending a show people recognise the stings as the point you stop fast forwarding and get ready for part two, three or whatever stage you are at. At this moment advertisers have the audiences full attention, for all of five seconds. Is it enough? It looks like it might have to be.
Will Sky+ spell the end of TV advertising? Or maybe people will just have show ads at a quarter of their normal pace to get people to watch them.
Whatever may happen a revolution is coming.
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